What is SEO?

SEO or search engine optimization is the process of optimizing websites so that they rank well in search engines with organic (non-paid) searches.

In other words, your website needs to meet certain leads that platforms like Google are looking for. Because Google wants to provide searchers with a positive user experience, it wants to provide the best possible information.

SEO is essentially the process of getting search engines to recognize your content as the best information on the web for a particular search query.

Why is SEO Necessary?

In the SEO process, the words searched by potential users should be analyzed. Detection of words enables conversion to the website. SEO tools such as Semrush, Kwfinfer, Ahrefs are used for word analysis.

Then, it should be well questioned how potential users search and what they are looking for. Frequency, competition and relevance should be taken into account when making inquiries. After the word analysis is done, the competitor analysis should be done.

When the targeted words are determined in the analysis, it should be checked whether the SEO website is included in these words or not, and in what order. In this process, a site analysis should also be done, when the site analysis is done, incomplete and incorrect applications should be corrected.

Among them, the website;

• Title
• Description
• Heading tags
• Mobile compatibility
• Site speed

takes place.

Determining frequently used words as keywords and making these arrangements are among the SEO criteria, and doing all of these helps the SEO optimized website to be in the foreground in the search engine.

SEO aims to get along with internet users and search engines because it is to increase and improve the user experience.

First of all, users' search intentions need to be learned. User intentions can be determined, such as the need for information, a solution and an answer, the likelihood of typing keywords into the search engine, the probability of passing the first results, accessing one or more websites, browsing the website to find the sought content.

As search engines developed, it became easier to implement the SEO strategy. Channel Groupings: The sources of traffic are revealed by channel grouping. By looking at the sources, it is learned how much influence was received from each source.

Attention should be paid to organic traffic, paid advertisements, how many visitors come to the e-commerce site from social media channels, and how much attention is paid to the content.

How is SEO done?

While this may seem obvious, it's important to note that the first step to implementing SEO best practices is to create an outstanding website. Make sure your website is easily navigable, provides a great user experience, and clearly presents the information you want to convey.

This puts you on the right track to provide the perfect answer to searchers' queries. But SEO is much more than a professional looking website. Here are a few of the most important SEO tactics to consider:

• keyword research
• Mobile compatibility
• Page speed
• authoritarianism
• External links
• Internal links
• Metadata
• Alt text

What is the Difference Between SEO and Paid Advertising?

While SEO allows your website to rank higher in search engines organically, AdWords ads allow you to exist by paying a premium.

You don't have to pay anything for SEO, but paid ads are more costly than search engine optimization.

What is Google Ads?

Google Ads is an advertising service that allows you to advertise anywhere available through Google.

Although many search engines offer this service, the fact that Google is by far the most used search engine in Turkey makes this service more important for e-commerce sites.

Users search Google for products to buy, places to go, and what to do about certain topics.

Ads delivered through Google Ads; It helps the advertiser site show its products and services in relevant searches or locations.

With this service, which can be used both on desktop and mobile, you can attract visitors to your website, communicate with potential customers and increase your sales.

Google Ads, which is attractive to e-commerce sites with its easy measurability of ad performance, also tells you what kind of effects your ads have created.

In this system, where it is possible to calculate ROAS metrics, you can see the ratio of your earnings to advertising costs and make your future advertising strategies stronger.

Bringing together different advertising models, Google Ads is a service that contributes to the growth of e-commerce businesses. With this service, the person or institution that wants to advertise can simply create an ad by entering details such as title, ad text, image, link (URL). However, this business also has its subtleties, and some details need to be paid attention to in order to ensure that the advertisement is not an expense item, but a revenue stream.

In the use of Google Ads, demographic adjustments such as the country and city where the ad will be displayed, day and time, age and gender can also be made. Choosing the most ideal advertising model in line with the needs and target audience and meticulously adjusting all the details are the basic principles of achieving minimum cost and maximum profit results with Google Ads.

Google Ads ads appear on the search engine's results page, maps, Gmail, Google Play, YouTube, and sections of websites dedicated to advertising.

Preparing Ad Text

The text you will use in your ad should be relevant, clear and concise, encouraging and interesting. In the text, you should include details such as "free shipping", "product variety" that make your e-commerce site different.

You should mention your offers such as discounts, campaigns, gifts. You should not forget to include your keywords along with calls to action such as "Buy", "Call now".

Ad Extensions Settings

Ad extensions allow you to communicate with your current or potential customers through advertising. Thanks to the extensions you add to your search ad, users who see your ad can contact you. The extensions you can choose according to your target audience and needs are as follows:

• Sitelink
• Description text
• Telephone
• Structured snippet
• Application
• Message
• promotion
• Lead form
• Price
• Place

What should you consider before advertising?

Advertising through Google Ads has become extremely easy. However, there are some details that you should pay attention to. You can increase your sales not just by advertising, but by advertising "correctly".

For this, it may be useful to make a preliminary study based on solid foundations.

Set Your Advertising Target

Before you advertise, you should know why you are advertising. At this point, you should choose a target according to the main result you want to achieve from the ad you will give. The target you will choose may be product sales or website traffic.

Examine Your Competitors' Status

E-commerce is a highly competitive environment, and being aware of your competitors' situation helps you pursue more effective advertising strategies. While examining the status of your competitors, you can take a look at the auction information statistics that you can access with your Google Ads account. Or by searching Google for the keywords you want to advertise with, you can see which companies you will compete with and their advertising content.

Optimize Your Ad Budget

Google Ads offers a place where you can optimize your advertising budget. In this step, you can perform an optimization taking into account your advertising goals. You can use your budget to set ads to focus on impressions, sales, or traffic.

What is Google Ads Audience Targeting?

Google Ads audience targeting is an application that ensures that your ads are shown to the right groups of people. With audience targeting, you can determine the users your ads will reach based on their interests, searches, habits, demographics and interactions with your e-commerce site. Audience targeting lists contain user groups created by Google's data.

Audience targeting is possible for many different variables. The lists in question can also be determined within specific topics such as "those who want to buy a vehicle", "university graduates", "marriage". In addition to using Google's automatic audiences, you can also upload your own audience to your account.

Thanks to the Google Analytics product, you can target users who visit your site through your Ads account. You can display ads to your target audience by uploading your lists, such as your e-mail or phone number, to your Ads account.

If you are looking for a reliable person who can take care of your site's advertising and seo operations among all this confusion and density, WebApp is by your side.